Archive for Hotel Marketing

Action Requires Courage

Ralph Waldo Emerson said, “Whatever course you decide upon, there is always someone to tell you that you are wrong.

Getting Lost on Local Search

In Seattle, there are 50 keyword search terms that account for over 2 million monthly searches for hotels in Seattle.

When Hotels Take Action…

Remember this, in the critical arenas of life (and business), you cannot make up for lost time.

Are You Thinking Like a Brand?

Guess what, the optimization of your own URL is not as high on the priority list anymore if you are a location-based business.

Why do Hotels Resist Lead Generating Tools?

I will pay Priceline this much money for the reservation. Isn’t that lead generation?

400 Million Reasons to use Facebook for your Hotel

“If I owned a small business, would I advertise on Facebook?” I, of course remind them that I am a small business and that I have a Facebook Fan page and usually they are a fan of it already.