Achievements

For the past ten years, my focus and my passion have been consumed with the brand development of The Heathman Hotel. As an early adopter of many of my current strategies, I have been able to create distance between the Heathman Hotel and its competitive set.

More important, by embracing excellence as a core value, we have garnered numerous awards including being named AAA four-diamond award winner for 23 consecutive years, Conde Nast Traveler’s Gold List, Travel and Leisure’s Top 500 Hotels in the World, Travel and Leisure’s Top 100 Hotels in North America. Trellis Restaurant was named Top 10 new hotel restaurants by Bon Apetit in the March 2008 issue. During my tenure, we have won 5 Adrian Awards including three Gold medals for excellence in marketing in the Hospitality Industry.

In 2006, I was asked to create a new business and expand the brand of The Heathman Hotel by ownership. The Portland property was managed by a third party company (my employer). This time, ownership wished to become owner/operators. As the head of Heathman Hotels Management, Inc., it was my responsibility to not only open the hotel, but to create a new management company. We successfully opened the Heathman Hotel, Kirkland on October

• Garden Court Hotel Hires Jobe Hospitality

  The Garden Court Hotel in Palo Alto, California has hired Jobe Hospitality to engage in a three-month, high impact training and development program designed to re-engage the team and the culture. Jeff Jobe will be leading this series and will focus on Communication and Service Workshops with topics such as: Staging the Unexpected, Creating Culture and Values, GSA Boot Camp, and finallly, Leadership Development. Jobe's programs are known within the Independent, Full-Service Hotel environment as game changers. We build from the basics and teach our teams to engage on a level that will create an awakening within the hospitality community.

• Lead Generation

  Since when did we as hoteliers decide that we only want repeat business? We have created a Conversion Driver for the hospitality industry. At one destination resort, we generated over 400 leads in the first two weeks of the campaign generating over 1,000 room nights over the next 90 days. All other industries are focused on driving leads to their sales teams to convert to business. It is time that we quit allowing the third-party sites do all the heavy lifting in this area. We can do it without them and for 1/10th of the cost.

• Social Media Marketing

  In one metropolitan market, we found 520 people who said on facebook that they were engaged to be married. Within 10 miles of that hotel, it showed 2,780 people who were engaged. Within 25 miles, there were 25,580 people on Facebook who had checked their status as "Engaged" to be married. Wouldn't you like to reach them? I can show you how to reach them in a very cost effective way.